Don Purcell

Don Purcell is an Atlanta retail veteran working for Jeffrey Stores USA for 25 years serving as GM for both the New York and Atlanta locations. During these 25 years he worked on the premiere fashion fundraiser in Atlanta and New York Fashion Cares. After the unexpected pandemic closure of Jeffrey, Purcell decided to do what he most dreamed of and that’s open his own store. Purcell opened DON PURCELL, a concept gallery of modern fine jewelry, art and luxury gifts in Buckhead Village Atlanta in September of 2021. The store features jewels from modern fine jewelry designers Irene Neuwirth, Cathy Waterman, Sylva & Cie and Sidney Garber, to name a few.