ETRO launches White Magnolia, a hymn to the beauty and wonder of nature where the brightness of flowers blends with creamy tones of musk and the enveloping warmth of boiseé notes.

White Magnolia Eau de Parfum comes in a 100ml flacon decorated with the iconic Paisley motif embossed on the bottle’s glass transparency and gold-finished cap. The unisex fragrance is enclosed in luxurious packaging adorned with ETRO's archival fabrics for a unique and exclusive collector's item.

The new ETRO Eau de Parfum will be available in May 2021 in ETRO boutiques, selected department stores, and specialized perfumeries.