Billy Reid

Billy Reid is a modern Southern studio known for its classic styles in high-quality fabrics with unusual accents, and low-fi Southern-bred luxury. From their home in Florence, Alabama, they bring their sensibility to the world at large through standout clothing crafted with integrity and authenticity. Over 20 years, they have earned some of the most prestigious honors in fashion, including four CFDA awards. But more importantly, Billy Reid makes clothing that is built to last, and believes in creating fewer, better things, taking your favorite wardrobe staples and improving them through unexpected, high-quality detailing – carefully considering every button, every thread, every stitch.